Athletes are role models for everyone nowadays; so many young kids look up to athletes. Kids want to be just like athletes, they want to make a living playing a sport they love. They might even look up to them for donating a lot to charities. Charities, commercials, shows, etc all help someone determine whether or not they're a role model. They aren't just role models though, they're also normal people with normal problems. Everything they do though is just under a microscope and over analyzed more than normal people. All of these things can either hurt their image, or make their image better.
Tuesday, November 19, 2013
Lucas Ichnoski: Athletes
Just like actors, bands, artists and all other celebrities, a lot of athletes are starring in commercials now, or even getting their own shows or starring on shows. Athletes aren't just making money from being on the field anymore. By being an advocate for products, they're expanding their fame and getting more and more endorsements. For example, you have Joe Flacco being an advocate for McDonalds, and in return McDonalds sponsors Flacco, Kaepernick, and the NFL in general. These endorsements and sponsors generally put the athlete in a positive light. To some people, though, this may make the athlete look bad, considering
that with as much money as they make already, why do they need more.
However, you also have other athletes on, albeit irrelevant, reality shows. Lamar Odem is now on Keeping up with the Kardashians since hes the husband of Khloe, I think... Anyway, these reality shows can show them in a positive light, however mostly shed negative light on them. All over the tabloids you see that Khloe and Lamar are struggling with their marriage, going to counseling, etc. {NEWS ARTICLE LINK} So in short, anything that's not a short commercial or endorsement will probably shed negative light on the athlete since more attention is given to them.
Athletes are role models for everyone nowadays; so many young kids look up to athletes. Kids want to be just like athletes, they want to make a living playing a sport they love. They might even look up to them for donating a lot to charities. Charities, commercials, shows, etc all help someone determine whether or not they're a role model. They aren't just role models though, they're also normal people with normal problems. Everything they do though is just under a microscope and over analyzed more than normal people. All of these things can either hurt their image, or make their image better.
Athletes are role models for everyone nowadays; so many young kids look up to athletes. Kids want to be just like athletes, they want to make a living playing a sport they love. They might even look up to them for donating a lot to charities. Charities, commercials, shows, etc all help someone determine whether or not they're a role model. They aren't just role models though, they're also normal people with normal problems. Everything they do though is just under a microscope and over analyzed more than normal people. All of these things can either hurt their image, or make their image better.
Subscribe to:
Post Comments (Atom)
I see lots of commercials with Joe Flacco in them. He seems to always do commercials with car dealerships.
ReplyDeleteI agree that a lot of athletes who stray away from typical advertisements for something like a reality show does shed some negativity on them. It's almost as if they're selling out and being on a t.v show is the next best way to make money.
ReplyDeleteThis was well thought out, I like that you added the part about reality shows too. I didn't think about that part of it but it's true. Now that I think about it I know Eric Decker who is a football player for the Denver Broncos also has a reality show with his wife. I do agree that these ads sometimes make them look bad though because, like you said, they don't need more money than they already have. But at the same time you can't blame them for taking advantage of thier celebrity status. Great job.
ReplyDeleteI agree, it almost seems as if they don't have an endorsement, they aren't getting the recognition they deserve. It's unfair to the under looked athletes.
ReplyDelete